Designing Gitpod's website

From 2019 to April 2024, I led the marketing website at Gitpod, overseeing its evolution and growth. Starting in 2021, I managed a small team of 1-2 software and front-end engineers. My role encompassed not only designing the website but also owning the entire project from end to end. This included performance analysis, data-driven decision-making, SEO optimization, pulling in resources for content updates, and ensuring flawless implementation and production.

As Gitpod pioneered a new market segment, educating website visitors about a new way of developing was a unique challenge. We wanted to build on existing knowledge base, while avoiding being perceived as just another online IDE. As the market became more familiar with Cloud Development Environments (CDEs), a category first introduced by Gitpod, our website’s messaging evolved significantly. Consequently, our visual and structural appearance also underwent several significant changes over the years.